Check the CVR number: Who is behind the webshop?
A CVR number in the footer is not documentation by itself. The number can be wrong, belong to another company, or be tied to a business that has closed. Shopeye therefore tries both to find the company details and to check whether they fit together.
What information does Shopeye look for?
Shopeye reviews relevant pages on the shop and looks for, among other things:
- legal company name
- a Danish CVR number or a foreign VAT number
- a physical address
- an email address
- a phone number
Shopeye then tries to check the details in relevant registers. For a Danish company, name, address, and company status can be compared with CVR. For an EU VAT number, a VIES check can be included.
It is not enough that a CVR number exists
A CVR number is most valuable when the details on the shop match the register:
- Does the number belong to the company name the shop states?
- Does the address match?
- Is the company active?
- Has the shop borrowed a CVR number from another company?
A Danish CVR number that does not match the official register is a serious signal. A company with bankrupt, dissolved, or similar high-risk status can trigger a critical warning.
What does a missing CVR on a .dk shop mean?
A .dk address does not prove that the company is Danish. If a shop looks Danish and uses a .dk domain but does not state a Danish CVR number, Shopeye treats that as a strong warning signal.
That does not automatically mean the shop is fake. A foreign company can legally sell to Danish customers. The shop should then be clear about its legal name, country of registration, address, and the terms that apply.
Contact details have different strength
A physical address, a company email, and a working phone number make the business easier to identify and contact. Only a contact form, or a free Gmail or Hotmail address, gives less certainty about who you are dealing with.
Shopeye can also check whether a stated address can be found geographically. An address that cannot be geocoded is a milder warning — not proof that the address is fake.
What do the signals mean?
- Verified company and consistent contact data: A positive signal.
- Details are missing or hard to check: A warning or “could not be verified”, depending on the reason.
- CVR/VAT does not match or is rejected: A serious signal.
- The company is bankrupt, dissolved, or has another critical status: A critical signal.
A register lookup also cannot tell you whether every future delivery will go smoothly. The result therefore belongs in an overall risk assessment.
How you can check the shop yourself
Find the company name and number in the terms or on the contact page. Then search the number in CVR on Virk and compare name, address, and status. For a company in another EU country, you can check the VAT number in the EU VIES tool.
Also read about Danish-looking shops with a foreign seller and signs of dropshipping.
In short
Shopeye does not only look for a CVR or VAT number. What matters is whether the number is valid, whether the details match, and whether the company can actually be identified and contacted.
Read all the signals Shopeye checks.