Marketplaces outside the EU: Not necessarily fake, but a different risk
Large international marketplaces such as Temu, SHEIN, AliExpress, and Wish are known companies. Shopeye therefore does not mark them as fake shops just because of their name.
They can still get a high risk assessment for delivery and returns, because the purchase often involves sellers, warehouses, or return flows outside Denmark and the EU.
What does Shopeye’s marking mean?
Read the marking as:
Pay extra attention to who the seller is, where the item comes from, and how you can return it.
It does not mean:
This marketplace is a fake company.
That difference matters. Shopeye assesses purchase risk — not only the risk of classic fraud.
Why can a marketplace be harder to shop on?
On a marketplace, the platform and the concrete seller can be two different parties. You should therefore check:
- who legally sells the item
- which country the seller is in
- where the item is shipped from
- where a return should be sent
- whether the platform or the seller handles complaints
- whether customs, VAT, or other import costs may apply
The terms can vary from product to product on the same platform.
Your rights can be harder to use
When you buy inside the EU, shared consumer rules apply in several areas. When you buy from a seller outside the EU, it can be harder to enforce a complaint or return an item, even if the platform itself offers buyer protection.
Private buyer protection is not necessarily the same as your statutory rights. Read the terms for the concrete purchase.
What can you do before paying?
- See who is listed as the seller on the product page.
- Check the expected delivery date and shipping country.
- Read the return terms for that specific item.
- Check whether return postage is deducted from your refund.
- Choose card or another protected payment method.
- Save the order confirmation and product description.
You can also read about shops that look Danish and returns abroad.
Is a low price a warning sign?
A low price is not automatically a problem. Very large discounts, unclear seller identity, and time pressure can together increase the risk. Shopeye therefore looks at patterns, not only the price.
In short
Shopeye distinguishes a known marketplace from a fake webshop. The warning is that delivery, returns, and your practical options if something goes wrong can be less certain, especially when the concrete seller is outside the EU.
Read all the signals Shopeye checks.