Does Shopeye work everywhere?

Shopeye works on most online stores worldwide. It analyzes the store you're currently viewing, regardless of country or language. Some very new or heavily restricted sites may have limited data available.

Yes. Shopeye is free to install and use. No subscription or hidden fees.

How does the risk assessment work?

Shopeye combines verified signals into a 0–100 score when coverage is high enough. Missing data (no reviews, no e-mærket) is not treated as high risk—we show coverage and confidence instead. Critical conflicts with official registries can override the average. We explain what pulls the score down, what supports it, and what we could not verify.

Shopeye uses AI to summarize findings in plain language and answer questions about the store you're viewing. It works on the analysis data we collect—not on your personal browsing history.

Do you store browsing history?

No. Shopeye only analyzes the page you're currently viewing. We don't track your browsing across sites, build profiles, or sell your data.

Does it work on mobile?

Yes. Shopeye is available as a browser extension for Chrome and Safari, on desktop and mobile (iOS).

Where do I look up a CVR number?

At datacvr.virk.dk. It is free.

Does a webshop have to show its CVR number?

Yes, if it is registered in Denmark. It is required by the Danish E-commerce Act. A contact form is not enough. Name, address and email must be on the site.

What do I do if the CVR number belongs to another company?

Wait before you pay. You can report the webshop to e-mærket. If you have already paid and the item does not arrive, contact your bank. You may have the right to get your money back.

How to check a webshop's CVR number

A CVR number that exists only shows that there is a company with that number. It does not show that it is the company you are about to buy from.

By Bo KristensenPublished 24 September 20264 min read

A sneaker webshop next to five checks of its CVR details: status, company name, address, industry and start date. The company name does not match.

You have seen a pair of sneakers in an Instagram ad. The webshop has a Danish name, the prices are in kroner, and at the bottom of the page there is a CVR number (the Danish company registration number). You look it up, and it exists. So everything is fine?

Not necessarily. A CVR number that exists only shows that there is a company with that number. It does not show that it is the company you are about to buy from.

You are not looking for one single proof that a webshop is fine. You collect several signs and see whether they fit together. CVR is a good place to start.

A real CVR number can be used by a fake webshop

People behind fake webshops know that customers check the CVR number. So they put one on the site. Sometimes it is made up. Other times it belongs to a real company that has nothing to do with the webshop. The Danish Consumer Ombudsman warned about exactly this in October 2025.

The Danish Consumer Council Tænk put it briefly to TV 2 in 2024: "They have also figured out that consumers check CVR numbers and addresses, so those are often listed too."

So the real question is not "does the number exist?". It is "is this the company behind the webshop?".

How to look up the number

Find the CVR number on the webshop. A Danish webshop must show its CVR number, company name, address and email. Look at the bottom of the page, under "Contact" or "About us", and in the terms and conditions.
Go to datacvr.virk.dk. It is free.
Type the eight digits into the search field.

Keep the webshop open in one tab and CVR in another. Then you can compare.

Five things that should match

Status
Does it say the company is active? If it has closed or gone bankrupt, it is not the one selling you sneakers today.
Name
The shop can have a different name from the company. But the company name must appear on the webshop, and it must be the same as in CVR.
Address
Is the address the same in both places? Look it up on Google Maps too. When DR Kontant visited the address of a Copenhagen clothing webshop, they found a stonemason. A small webshop can easily be run from a private address. What matters is that the address matches.
Industry
CVR shows what the company is registered to do. If the number on a sneaker webshop belongs to a plumbing company or a hairdresser, it is worth looking into further. The industry code is not always precise, but it should resemble what is being sold.
Start date
Every webshop was new once, so a new company is not suspicious in itself. But if "About us" describes a family business with many years of experience, and CVR says the company is two months old, the story does not add up.

If the company is an ApS or A/S, you can also see its annual reports. A sole proprietorship does not file annual reports, so it is normal that there are none.

You can no longer see who owns the company

Older guides say you can see the owners in CVR. Since 1 September 2025, beneficial owners are no longer public. You can still see the management.

No CVR is not always a problem

A webshop in Sweden or Germany does not have a Danish CVR number, and it does not need one. Instead it must show its name, its address and its foreign registration number. If the company is in the EU, you can often look it up via "Find a company" on e-justice.europa.eu.

What you should notice is the webshop that makes a big effort to look Danish but does not say who is behind it. The Danish Consumer Ombudsman receives many complaints about this kind of shop. They can have Danish-sounding names that make the shop look local. When you want to return an item, it has to go to a warehouse abroad, and that costs almost as much as the item.

What CVR does not tell you

Even when everything matches, you only know who is behind the webshop. You do not know where the goods are shipped from, what a return costs, or how other customers have been treated. Forbruger Europa (the European Consumer Centre Denmark) asked DR a good question: "And why is the delivery time 8-9 days if the shop is somewhere in Denmark?"

A CVR number is only one piece.

Shopeye gathers several of the things you would otherwise have to look up yourself: who is behind the webshop, how old the web address is, what other customers have experienced, and what it says about returns, delivery and payment.

Shopeye gives you a risk assessment, but also shows the facts behind it and explains what is worth paying attention to. Then you can decide for yourself whether you want to shop there. Shopeye is available for Safari and as an app for iPhone and iPad.

Check the webshop with Shopeye before you pay.

Check the webshop with Shopeye

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